Young designer wins anti-GBV design competition (November 22, 2015)

Population Services International (PSI) Caribbean is one of the many NGO’s fighting Gender-based violence (GBV) on the ground in T&T through its campaign “Make It Stop,” in conjunction with the Indrani’s Light Foundation, which works toward global solutions for gender violence. The NGO focuses on filling the gap of youth engagement and recently hosted a competition to choose the design for the campaign. The competition was won by young graphic designer Owen James.

Marketing and Communication Manager Kevon Foderingham said the invitation went out to youth aged 18 to 24 to come up with a design that will represent ending GBV. “We had many strong entries and we posted the top 10 on Facebook and asked the public to like the best design. The three with the most likes we then judged internally to decide which one was the best fit. It was great that the one with the most likes was the one that we chose, so it definitely resonated with the youth and with us. Now basically we’ll take his artwork, and tweak it a little bit to make it more impactful and to really carry that message. His stuff was really excellent so we didn’t have to do much. We’re then going to print about 400 T-shirts with the design to kick off the campaign and distribute them to youth.”

Owen said he felt great about winning the prize, as it was the first competition he’d ever entered, and also because it’s helping to spread a message. “To me the message is an important one, but then the society we live in, the majority of people might not care. They might just brush it aside because it’s not happening to them and it doesn’t concern them or affect their lives, but then there are other people who are being affected by GBV.”

Indrani’s Light Foundation founder, Indrani Goradia, said the Make it Stop’ campaign is an initiative around ending violence to women and children. There’s a big component to ending violence around youth and helping the youth to understand what violence means. “We did a survey of 800 households and we found out a lot of things. One of the things that stands out for me is that youth believe their parents have the right to beat them and they expect to be beaten. They also say things like “She’s my mother, she can beat me, but you’re my boyfriend, you did not make me, you cannot beat me.” So there’s this underlying ownership of children and parents, which in the mind of the child gives the parents the right to do any offensive thing and it’s OK.”

The handover of the cheque for the winning prize took place on October 15. Further information can be found on Facebook under PSI Caribbean, at http://psicaribbean.com/ and http://indranislight.org/.

Indira ‘Make it Stop’ is our initiative around ending violence to women and children and there’s a big component to ending violence around youth and helping the youth to understand what violence means.

We did a survey of 800 households and we found out a lot of things. One of the things that stands out for me is that youth believe their parents have the right to beat them and they expect to be beaten. They also say things like “She’s my mother, she can beat me, but you’re my boyfriend, you did not make me, you cannot beat me.” So there’s this underlying ownership of children and parents, which in the mind of the child gives the parents the right to do any offensive thing and it’s OK.”

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